Having worked in Hospitality and Visitor Attractions since 2006, Chris is the brand director with vision and flair. Chris leads the Commercial and Marketing Team, focusing on the whole guest experience, digital experience and site growth.

Chris brings a wealth of knowledge to his role as part of the Senior Leadership Team. Chris not only provides countrywide support remotely and on location for the Operation Teams, but also actively contributes to the development of the business structure, reporting and site marketing.

With a strong background in the attraction industry, having worked for renowned companies such as Merlin Entertainments, Bourne Leisure, Continuum Attractions, British Airways i360, and now Planning Solutions Limited, Chris has an impressive portfolio that includes visitor towers, holiday parks, farm attractions, activity lakes, and family adventure experiences.

Known for his ability to thrive in challenging situations, Chris approaches his work with a realistic commercial and creative mindset. He specialises in opening sites, training and coordinating large teams, continuation management and identifying opportunities for growth. His self-made ‘Guest Experience Eco-system’ mindset has been instrumental in recognising guest spend and satisfaction.

Outside of work, Chris enjoys pursuing his interests in property development, cultivating vegetables for the kitchen, and embarking on food-related excursion holidays.

Development and Management Email: chris@planningsolutions.co.uk