Planning Solutions were approached by local action group made up of business, education and political representatives and the site owners Molson Coors. Their objective was to re-open the Molson Coors Visitor Centre (formerly the Bass Museum) that had been closed in 2008, after suffering several years of falling visitor numbers and consequent operational losses.
Planning Solutions undertook a comprehensive review of the business and became confident that a re-branded site operating within tightly controlled overheads and generating business from a mix of Museum visits, Catering, Special events, Corporate, Weddings and Private Social functions – would offer a viable future to the site. In 2010 Planning Solutions were awarded a contract to manage the operation of the site.
Planning Solutions invested heavily in improving the Catering facilities, refreshing the Museum presentation, introducing Guide Tours and in the purchase of a 350 seat permanent marquee to widen the Corporate, private parties and weddings offer. The site was also re-branded as ‘The National Brewery Centre’ and a strong brand image was developed along with a completely new website, suite of marketing literature and new channels of distribution were established.
Relaunching the centre, after a number of year’s closure and in the teeth of the post banking crisis recession, was always going to be a difficult proposition – but the National Brewery Centre is now operating as a profitable business attracting over 25,000 visitors a year with additional strong income streams from the catering and bars operation and corporate and weddings packages.