Chris SturdyChris is an experienced manager of both visitor attractions and health and fitness clubs with some 28 years of operational experience of working for brands such as Virgin Active and Bannatyne Fitness.
As the general manager of Conkers, the award winning attraction at the heart of the National Forest in the East Midlands, Chris is responsible for the day to day and longer term strategic management of the attraction. Over the years he has helped to substantially increase, the number of visitors and the average spend level of those visitors. He has also developed a very successful calendar of annual to attract new markets and grown Conker’s Learning programmes for schools . He has been responsible for project managing the introduction of the new visitor facilities that PSL has invested in
Prior to joining Planning Solutions Chris was the General Manager of a Virgin Active level 4 Flagship Club in Solihull and as a General Manager of David Lloyd Leisure. As a manager at Next Generation Clubs he led the opening of a 129,000sq foot club which also included an adjacent hotel. During the management of these clubs Chris exceeded income targets and helped to develop successful management teams.
Chris also has a brief to oversee the operational management of the other attractions that PSL operates.